Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

As voice search rapidly transforms the digital landscape, Local Marketing Plus SEO, a digital marketing consultancy ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Traditional marketing focuses on giving customers what they want or need even if they want something unhealthy, dangerous or bad for the environment. Societal marketing also focuses on wants and needs ...

Next Gen SEO & KI-Marketing Schweiz has introduced an artificial intelligence-powered marketing platform designed ...

Instacart has introduced the Consumer Insights Portal (CIP), a software platform for brands to access its grocery shopping ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...