Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Instagram likes may look like small hearts, but they carry real power. When Kylie Jenner launched her Lip Kits, her Instagram ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Post-purchase is a very unique time to connect with consumers in new ways. Here’s how to make the most of it. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Though advertising dollars continue to shift broadly to interactive media such as online display ads and "programmatic buying," there's still tens of billions per year in advertising in plain-old ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo. The release reads: A HISTORY OF COVID-19: RETAIL, CONSUMER BEHAVIOR, HEALTH & SAFETY ACCORDING TO FIRST ...

DUBLIN--(BUSINESS WIRE)--The "Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods" report has been added to ResearchAndMarkets.com's offering. Questionnaire-based survey ...

Instacart has introduced the Consumer Insights Portal (CIP), a software platform for brands to access its grocery shopping ...