The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Midan Marketing will conduct a free, live webinar to share its proprietary Meat Consumer Segmentation research, initially presented at the 2017 Annual Meat Conference. Principals Michael Uetz and ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...

Analyze360 is the first on-demand, self-service B2C customer segmentation solution supported by real consumer data from over 220 million US households. Analyze360 represents a significant milestone in ...

The report places Cordial among three Leaders out of the 12 vendors evaluated. In the evaluation, Cordial received the highest possible scores in 10 criteria: identity resolution, queries & ...