This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s digital landscape ...

For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...

Since it was first introduced a quarter of a century ago, the simple cookie has helped online advertising capture more than half the world’s ad spend. But increased concern around privacy – as well as ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of ...

Pioneered by Dr Carlene Firmin at the University of Bedfordshire, Contextual Safeguarding as an approach is gathering pace - broadly welcomed by local authorities and the children's social work ...