Who would’ve guessed—corporations lie!

J.M. Smuker’s “Munchie Mobile” — parked outside cannabis dispensaries to attract consumers to its sweet and salty snacks — is an unscrupulous cause marketing strategy. These last-ditch efforts by ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...