J.M. Smuker’s “Munchie Mobile” — parked outside cannabis dispensaries to attract consumers to its sweet and salty snacks — is an unscrupulous cause marketing strategy. These last-ditch efforts by ...
Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...
The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...
One new tool allows advertisers in the U.S. to use generative AI to create scripts and voice overs By Caitlin Huston Business Writer Spotify is introducing a suite of new tools, as the audio giant ...
Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...
The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...
Oracle plans to wind down its advertising division, it said as it reported fiscal 2024 earnings. Oracle's advertising revenue fell from $2 billion in 2022 to $300 million in fiscal 2024. A big change ...
Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...
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