Geographic location is often the first point of contact that customers, employees, and stakeholders have with a company. It sends a message about the company’s values, target market, and business ...

Today’s consumers want the brands they love to be transparent and take stands that matter, and smart brands are responding. The Fast Company Executive Board is a private, fee-based network of ...

This year we saw some major changes to several Big Pharmas’ names, logos and corporate branding and alongside this a slew of biotechs decided to change their names completely. Can we expect this to ...

I make no bones about my view on the importance of a corporate brand. Experience, observation and the reality of accounting all attest to the value of corporate brand, a topic I wrote about previously ...

MIAMI, Dec. 31, 2025 /PRNewswire/ -- Digital Silk, a digital agency focused on creating brand strategies, custom websites, and digital marketing campaigns, is examining four key signals indicating ...

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are ...

Businesses today want promotional apparel that balances style, function, and brand impact. Our 2026 collection delivers ...

Branding is a critical aspect of any company's success, and it's even more important for companies seeking to differentiate themselves from competitors—and scale. It's your first impression. It's your ...

Corporate branding videos are a digital handshake of business, presenting values, services, or culture with panache on websites, LinkedIn, and YouTube. A clean and crisp 2-minute video builds trust ...

Ocular Therapeutix, Inc. has announced the launch of its new corporate branding and website as part of its transformation into a retina-focused company. The new logo emphasizes visual accessibility ...

Mario Armond Zamparelli and his family have roots from San Marino to La Cañada Flintridge. But it is the late artist’s work that is known to have transcended geography. And now, people have a chance ...