When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. The framework chosen to build an executable marketing strategy is not always obvious at the ...

State and local governments are embracing data modeling and governance strategies to advance efficiency, sharpen decision-making, and elevate their service delivery. In so doing, they’re helping ...

Enterprises are tackling the ugly problem of reconciling widely distributed data, driven in part by the move to service-oriented architecture No one likes data integration. It’s painstaking, hard to ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Data moves. When we create datum (singular) and eventually ...