Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads ...

Opinions expressed by Entrepreneur contributors are their own. Having spent time as a sales professional, I can honestly say that I love sales professionals. I have spoken at marketing conferences and ...