Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

Within Christianity, religious switching has affected the two largest subgroups, Catholicism and Protestantism, differently. Majorities in Brazil, Colombia and Peru want leaders who stand up for their ...

If you were a pundit who had to answer every Big Question about politics and economics with the same four-word explanation, what would it be? Some TV regulars do quite well already with "Taxes are too ...

Reliable marketing data is crucial for agencies looking to gain a more complete picture of consumers in a particular area. While marketing research can be quite expensive, there are free online ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...

What does demographic change in America mean for the 2016 presidential election, the Democratic and Republican parties, and the future of public policy? On Tuesday, participants in the States of ...