It’s no secret that Design Essentials is one of the most coveted hair care brands on the market. The brand is praised by hair aficionados and stylist alike for creating nourishing formulas that work ...
‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...
Design Essentials exec team flank Essence.com hair and beauty editor (c) Deena Campbell: (l to r) Design Essentials® founder and CEO Cornell McBride Sr., Design Essentials® Director of Interactive ...
As the season transitions from platinum blonde to tones with more depth, here are the timeless shades perfect for deeper skin tones.
Ledisi hits the nail on the head when it comes to natural beauty. So it’s no surprise the hit singer is the new brand ambassador and first celebrity spokesman for Design Essentials Natural. For years, ...
The Beauty Brand Leading in Healthy Hair Care Systems Upholds Commitment to Future Leaders with Impactful Donation to Spelman College and Howard University Design Essentials aims to make a meaningful ...
More than 50 black women gathered at a salon on Flatbush Avenue in Brooklyn for “Curls and Conversations,” a support group for black women who wear their hair natural; the event was also a sampling ...
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