Born in Detroit has sold out of its Lions officially licensed '47 Brand twice and generally expects Lions apparel to sell ...

What once represented a tiny portion of Premier Pet Supply's sales has now turned into an unexpected source of revenue: sales of Detroit Lions jerseys, hoodies, T-shirts and bandanas, all for pets.

Born in Detroit has sold out of its Lions officially licensed '47 Brand twice and generally expects Lions apparel to sell quickly. Need a break? Play the USA TODAY Daily Crossword Puzzle.

He wanted to be able to tell creative stories through apparel. Sana's first Detroit Lions collection as an official partner with the organization sold out in under an hour online when it became ...