Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Pel Hughes, a longstanding player in direct marketing, faced a pivotal challenge: executing a complex campaign targeting over 500,000 senior citizens with full-color printing and variable data on two ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

NIWOT, Colo.--(BUSINESS WIRE)--Marketing data and audiences company Wiland, Inc. today announced the availability of Wiland View, an innovative suite of data products built using the largest set of ...

Data protection authority placed the dealership's breach at the more serious end of the scale because of the intentional ...