Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the ...

I first learned of the Dynamic Keyword Insertion AdWords trick at the Ad Copy & Landing Page Clinic during SES NYC 2004 and then I got a refresher in both August 2004 and December 2004, the best ...

The dynamic keyword brings exciting new features to C# 4. Find out how it works and why it simplifies a lot of your coding tasks, including some handy COM interop possibilities. The dynamic keyword ...

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental ...

There have been some sporadic reports of the Dynamic Keyword Insertion feature within Google AdWords has not been working. There is a good thread where AdWordsAdvisor sums up the reports at ...

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to ...

David Naylor has an excellent explanation of some of the advanced ways to use dynamic keyword insertion within Google AdWords. Dynamic keyword insertion, also known as DKI, allows advertisers to ...

Just another tip on improving conversion rates with Google AdWords. When search words appear in a Google ad they are bolded. A good way to improve click through rate (and thus lower price per click) ...