If you have a name, an address and — most importantly — a credit card, you get mail. Lots of mail. Most of it is designed to sell you something. If it interests you, you read it. If it doesn’t, you ...

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

People have always loved direct mail—it’s personal, memorable and shareable. That said, direct mail needs to keep evolving to meet the new standards of relevance and engagement that consumers get ...

This post was originally published on Brand United. Have you ever binge watched the Home Shopping Network (HSN)? If so, did you experience the excitement and energy that is generated when the host ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

Too many times marketers are so focused on design that they lose sight of the importance of good copy. They end up with direct mail copywriting that is talking at someone instead of to them. This is ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...