By crafting authentic, emotional and structured stories, you can inspire your stakeholders to believe in your vision and act ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Chances are you’ve benefited from a nonprofit—whether by listening to public radio, adopting a pet from a shelter, attending a community arts event, or witnessing their support through local food ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

The benefits of storytelling in teaching and learning are well established — and digital tools can help make stories more interactive, boost engagement, and convey ideas more effectively. Here's how ...

Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...

Chris Jericho comments on the criticism of his long-term storylines. “That’s one of the things, when we started the Ricky Starks story back at the end of December, the idea was always to make it all ...