Most foodservice chains trail giants like Starbucks in terms of their number of Facebook fans, but several brands are proving themselves adept at engaging members of that group who are likely to drive ...

What is a Facebook Fan worth to a nonprofit group? The magazine AdWeek points to a recent study by the social-media consulting firm Vitrue that pegs the value of a fan for businesses at $3.60 apiece ...

A new report delves into the Facebook activity of 37 large and medium-size nonprofits, including Earthjustice, Easter Seals, and Oxfam America. The organizations in the study had a median of 31,473 ...

Facebook is rolling out features that aim to bring fans closer to their favorite creators: fan challenges and customized top fan badges. The fan challenges feature will allow creators to prompt their ...

Facebook has introduced new features aimed at fostering closer connections between content creators and their followers. The updates include "fan challenges" and personalised "top fan badges," ...