Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

H&M will soon be seeing double. The Swedish retailer has partnered with third-party artificial intelligence provider Uncut to create digital replicas of 30 real-life models, as first reported by the ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

As AI and innovative technology are edging more into the fashion industry, Browzwear, a digital product creation specialist, has acquired Lalaland.ai, a maker of AI‑generated fashion models. The deal ...

If you were shopping online, and all the clothes were worn not by a model, but by you — how would you feel? What if a brand emailed you a new lookbook or campaign with you as the star? Would you buy ...

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these ...