It’s been a while since the NFT (or non-fungible tokens) craze fizzled out, leaving many to realize, somewhat belatedly, that digital tokens don’t hold much intrinsic value. Still, Ferrari has decided ...

Brand image is a fragile thing, far too often taken for granted. And once a grand reputation is lost, rebuilding it to its former glory can be a long, tedious process. Just ask Cadillac. Right now, ...

Ferrari’s F76 isn’t just a concept — it’s the brand’s first-ever digital-only hypercar, merging racing legacy, AI design, and metaverse exclusivity. Ferrari F76 is Ferrari's first-ever digital-only ...

Ferrari has unveiled its first completely digital car design as it introduced the Ferrari Vision Gran Turismo at the 2022 Nations Cup Grand Final. Essentially showing off a car specifically made for ...

While other car manufacturers make one-off design exercises for show display, Ferrari focuses on creating the ultimate sports ...

More than Ferrari’s first pure electric car, Luce explores a new relationship between design, technology and emotion.

If the wild, Jony Ive- and Marc Newson-designed interior for the Ferrari Luce had you intrigued and wanting more, here's the payoff. After committing to build an EV last year, ignoring those earlier ...

Add Yahoo as a preferred source to see more of our stories on Google. Ferrari is exploring a groundbreaking approach to the internal combustion engine, as revealed by a recent European patent filing.

A new Ferrari was revealed this week, and people have a lot to say about it. But I am not here to talk about the Luce, or the response to it. Given how everyone's been chattering about Ferrari styling ...