For women, muscle is the new fitness flex

The treadmill is still trending, but the weight rack is also having its moment. The gym floor is changing as more women trade calorie burns for muscle gains, finds Divya Verm, finds Divya Verma ...
Bodybuilding Bros on MSN

81-year-old bodybuilder Rafael Vera Diaz shows back muscles as fans react to his current shape

At 81, Rafael Vera Diaz, Spanish bodybuilder and three-time World Champion, continues to impress fans well into his 80s. Diaz ...
Post and Courier

Charleston’s boutique fitness scene is flexing its muscles as city sees surge in specialty gyms

From boxing gloves to bungee cords, Charleston’s fitness scene is flexing its muscles, with about 16 gyms for every 100,000 residents. And many of them are specialty studios. A new report from Cinch — ...
WMUR

Very Local's 'Generation Flex' explores fitness influencers' impact on teenage boys

TREATMENT. WITH THIS MEDICAL MINUTE. I’M ALISON KOSIK. WITH THE RISE OF FITNESS INFLUENCERS, ONLINE SOCIAL MEDIA IS STARTING TO SEE A POWER. FITNESS MARKETING HAS ON YOUNG KIDS. GENERATION FLEX, A NEW ...
Bodybuilding Bros on MSN

Dwight Howard hits at other NBA players for getting fat post-retirement while flexing his own muscles at 40

After announcing his retirement from all basketball activities on March 12, 2026, former NBA star Dwight Howard came into the ...