Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Bunchball launched a sales gamification app for Salesforce.com a year ago as a kind of interesting experiment in motivating a sales force through game-like incentives. Today, the company is unveiling ...

Gamification is not new. In fact, the idea of rewards owes its massive success to games and their complex rewarding mechanisms. Be it the newer Mobile games like Brawl Stars and their most successful ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The UK watchdog built an experimental trading app platform to ...

When new innovations emerge, there’s always a temptation to say that we need to rewrite the rulebook for them. Gamification has been no exception. Gamification refers to the use of elements from ...

Talking about gamification in the financial industry, what’s the first thing that comes to your mind? Chasing villains or venturing into action-packed missions while paying bills via an app? Even ...