Zara Larsson was one of the first artists to enjoy success on Roblox, generating more than $1m of virtual-merch sales from her first activation.

But not everyone is so impressed. Some players are pointing out that the animations are often less than smooth, with some even suspecting the use of AI. Most, however, believe it’s just “really ...

As of May 2026, TikTok has overtaken traditional platforms as the heartbeat of the Roblox and Minecraft creator economy, with short-form videos from creators like @vladandchris and @ayzestudios ...

Jim Greer on why Roblox has a "similar creator community" to legacy Flash titles, and how its supporting developers to make ...