If you happen to be living with a Gen Alpha who seems strangely fixated on earning their own money—or who is obsessed with ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label.

(Bloomberg Businessweek) -- It’s a truth universally acknowledged that every generation thinks the one that follows it lacks character, work ethic and respect for its elders. In 350 B.C., Aristotle ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Have you noticed the junk-food aisle at your local grocery store is looking a little, well, funky lately? Blame the youngest generations of shoppers. One of the most consequential changes is that ...

While there has been much buzz about Gen Alpha and the group’s potential for beauty, the generation’s defining traits — even for its own members — still remain to be seen. “There’s a lot that we don’t ...

Parents have accused OpenAI's chatbot of encouraging their son's suicide - Copyright POOL/AFP Alexander KAZAKOV Parents have accused OpenAI's chatbot of encouraging ...

The snack aisle is changing. And it's all thanks to the youths. In early April, the National Association of Convenience Stores (NACS), an industry trade group, broke down new Nielsen IQ data showing ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label. Stacey Leasca is an ...