People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Michael Boyle is an experienced financial professional with more than 10 years working with ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Add Yahoo as a preferred source to see more of our stories on Google. There’s been much ado about the differences between Generation Y (aka millennials) and Generation Z. But considerably less ...

Millennials entered the workforce as the most educated generation in history, yet they are increasingly the first to face layoffs. Employers argue that their costs and adaptability play a role. Are ...