People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Add Yahoo as a preferred source to see more of our stories on Google. Today’s kids have more language and support to talk about their feelings, thanks to shifts in parenting, schools, and mental ...

Gen Z and Gen Alpha are reshaping the snack aisle by buying fewer, smaller portions and expecting clean ingredients, functional benefits, and transparent labels as a baseline — not a bonus. Artificial ...

You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his son’s age, he watched the Blackhawks on TV, caught highlights on ESPN and read ...

We all thought we were the coolest kids on the block once upon a time, but in truth, every generation develops its own habits without realizing how quickly they’ll look outdated. What feels normal or ...

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now.

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label. Stacey Leasca is an ...