Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label.

Keurig Dr Pepper reports Gen Z and Gen Alpha are reshaping beverage choices, favoring mood and occasion over routine, with ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Cynical headlines about Gen Z and Gen Alpha’s entry into corporate America are hard to ignore, but they are also stepping ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...

Gen Xers are sharing the ages at which they began babysitting, including multiple kids and babies, as early as age eight.

"They literally don't read anymore…everything is audio or YouTube now." ...

Los Angeles — John Campbell is a senior vice president at Walt Disney Co. who oversees streaming ad sales. He also coaches his second-grade daughter's basketball team and recently asked her teammates ...

Move over, Gen Z (and everyone else). A resourceful generation weaned on influencer culture will be entering the workforce ...