These styles need to be scrubbed from our fashion history. Gen X is like the cool older sibling of the generations that came after it. And I don't just say that because I'm part of it. We grew up as ...

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. “People assume women our age ...