Generation X is finally getting a clear look at its balance sheet, and the numbers are bigger, and more uneven, than many ...

Generation X is often overlooked in the cultural conversation, yet quietly holds the reins of resilience. Sandwiched between the much-scrutinized Boomers and Millennials, Gen X has mastered flying ...

But which of these generations is best equipped to handle the chaos of Trump, tariffs, technology and talent?Surprisingly, ...

The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

A majority of Generation X members didn't prioritize retirement until age 50 or beyond As many as 28% of Generation X workers expect Social Security to be their primary source of income, according to ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Although they were nicknamed the ‘slacker generation,’ Gen X is far from lazy. In fact, as much as they wish they didn't have to, there are several life skills at which Gen X excels. A study conducted ...

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. “People assume women our age ...