Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

It's often said that Generation X (people born between 1965 and 1980) are the forgotten generation who don't get any attention. But that's about to change, as people are finally talking about Gen Xers ...

Findings show that 52% of the projected property wealth transfer will take place in the U.S. as assets shift away from baby ...

Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Even though Gen Zers often tend to get a lot of credit for pushing back against traditionalist norms and making change in places like the workplace, millennials are largely the first generation to ...