Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google Ads adds a second set of eyes for high-risk account changes

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Google Ads API v23 brings PMax data, richer invoicing, scheduling

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
Bleeping Computer

Google confirms AI search will have ads, but they may look different

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

15 Fixes To Improve Low Conversion Rates In Google Ads

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...
Search Engine Roundtable

Google Ads Officially Launches Grouped Ad Label For Search Ads

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...
Fast Company

AI is about to upend Google’s AdWords cash cow

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...