If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...