Google’s new wave of AI-powered ad innovations is already rewiring the ecommerce landscape, putting Shopping ads at the center of the action. At Google Marketing Live 2025, the company unveiled a ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Google is giving merchants a new way to hook first-time shoppers. The search giant launched 1st Order Promotions — also known as New Customer Promotions — for Shopping ads, letting brands offer ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...