But gratification is good—even though it gets a bad rap. People find the enjoyment that gratification offers suspicious, ...

Some studies have linked weight gain, obesity, and difficulties losing weight to impulse control, although the connection is ...

Ask shoppers what they want and you’ll find they want it all -- good quality products, wide selection, low prices -- and they want it all now. That is the reason that Amazon.com gives every other ...

Kids really love marshmallows. That’s probably why one of the most famous psychological experiments of all used the treat to measure children’s personality traits. The study (pdf), conducted in 1990 ...

Suppose you were given a choice between having a smaller reward now and getting a larger reward 10 minutes later. For most adults, the choice is clear. Withstanding short-term temptation in pursuit of ...

The way I see it, there are two paths we can take in any given situation: one is the path of avoiding pain in the moment, and the other is the more difficult path of delaying pleasure for a bigger ...

The ability to delay gratification in chimpanzees is linked to how specific structures of the brain are connected and communicate with each other, according to new research. The ability to delay ...

Traditional schooling isn’t working for an awful lot of students. We can respond to that fact either by trying to fix the system (so it meets kids’ needs better) or by trying to fix the kids (so ...

The members of Generation-Y have the “gotta have it right now” mindset. Growing up with technology has made us dependent on the idea of always being connected. Information, entertainment and ...

It's no surprise that in our modern day and age, we're all slightly obsessed with fulfillment delivered at a moment's notice... and on a silver platter, no less. But, could this reliance on immediate ...