McDonald's CEO Chris Kempczinski says more adults are turning to the child-sized meals but not just because of the cheaper ...
CEO Chris Kempczinski says a recent consumer trend is changing the type of meals customers gravitate toward.
Chris Kempczinski, the CEO of McDonald's, has explained why more adults are ditching the Big Mac for a Happy Meal. When ...
Since introducing the Happy Meal in 1977, McDonald's has consistently used pop culture partnerships to drive traffic and stay relevant across generations. Now, the company is extending that strategy ...