Forget the Big Macs, an unlikely group of customers is leaning into the McDonald's Happy Meal - for a surprising reason. Nope, they don't want the toys. McDonald's CEO Chris Kempczinski says adults ...
Why are some adults swapping bigger meals for Happy Meals? Here's what McDonald's CEO said.
Adults are reportedly trading in Quarter Pounders for Happy Meals. In a recent interview with Harvard Business Review, Chris Kempczinski, CEO of McDonald’s, said adults have increasingly turned to ...
Since introducing the Happy Meal in 1977, McDonald's has consistently used pop culture partnerships to drive traffic and stay relevant across generations. Now, the company is extending that strategy ...