There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...

According to Walt Eckert, promotions manager at Tenneco Packaging, a division of Tenneco, Inc., the "Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy" campaign for the Hefty Cinch Sak trash bags ran from 1983 ...

LAKE FOREST, Ill.--(BUSINESS WIRE)--Inspired by the classic “Hefty! Hefty! Hefty!” chant, which became a consumer phenomenon in the 1980s, Hefty® and Havas Worldwide Chicago today introduced a ...

Ace Metrix, the leader in measuring the impact of video advertising, today released a list of the top ten Breakthrough ads from the third quarter of 2016. The Ace Score components of Likeability and ...

TDR provides scholarship on performances and their social, economic, and political contexts. With an emphasis on the interdisciplinary, experimental, and avant-garde, the journal covers dance theater, ...