Despite global trade tensions, a new study finds "Made in USA" remains strong and is associated with high quality. Consumers worldwide, except in China, prefer American-made goods over Chinese. And ...

In today’s day and age, the vast majority of our clothing, accessories, and home goods are manufactured overseas, and with huge tariffs being imposed on many countries, a lot of people have been ...

Many shoppers are seeking American-made products for transparency and to support local jobs. Popular brands like All-Clad, Vitamix, and KitchenAid manufacture many of their products in the USA. A ...

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

“The Leica of Japan”: Sigma's CEO discusses transforming the perception of the company ...

New research reveals a dangerous disconnect between where marketing leaders are investing and where buyers are actually ...