Many firms struggle with their largest accounts because senior leaders lack a full understanding of how to enable the full ...

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A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Clienteling was once the exclusive domain of luxury brands, where personal relationships and bespoke service set the standard. Today, technology is helping to shatter these barriers. With capabilities ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

What made Amazon different wasn’t just its ability to acquire customers. It was a focus on building relationships. This ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

Businesses should move away from the outdated “the customer is always right” mindset, which often leads to employee burnout, high turnover and, ironically, poor service quality. Here’s how to ...

In an era where customer expectations are higher than ever, integrating artificial intelligence (AI) into client relationships has become a game-changer. AI can significantly enhance client ...

The segment of digital ticketing platforms purpose-built for primary to 12th-grade schools and universities is more competitive than one might assume, as several companies race to be the service ...