Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Some brands just seem to get you, don’t they? Like they’re speaking directly to you, tapping into exactly what you need and when. Actually, there’s no big secret to that; it’s all about understanding ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Finding a target market takes time, effort and a dedication ...

“You have to know your customer or your lead better than anyone else because the way that you talk to your people is going to vary only based on who they are and what you’re selling to them.” On a ...

Identifying a target audience of consumers is among the most crucial elements for a new business operator to consider. Without knowing your target market, or whether an audience even exists, you can't ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Identifying the target market for each product and service you plan to offer is an important step for every business. The target market is the narrowed-down group of people who you believe are most ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on customer segmentation analysis. This ...

Opinions expressed by Entrepreneur contributors are their own. So, you think you have all your online marketing bases covered? Sure, you may be reaching moms over 40 with your super smoothie maker ad ...