Substack co-founder Hamish McKenzie and writer Casey Lewis break down the best practices for building an engaged — and paying — audience. Substack writers collectively have over five million paid ...

Here’s how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets. Engagement trumps size — small, active audiences drive more ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...