On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

I'm not a big user of code snippets, but I know developers who are. I've noticed those developers often don't use the default value supplied for the variable part of the snippet (What! All your ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google's search results consist of more than just standard ...

It’s pretty obvious to you how important these elements are to your site. But how can you make search engines understand that? The answer is with schema markup and rich snippets. What Are Schema ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...

Moz Pro keyword searches and SEO campaigns can help you win Featured Snippets, the key to Google rankings on desktop, mobile, and voice-activated Google Assistant searches on Google Home. Our team ...

TextExpander is one of the most popular text expansion programs out there, but it’s always been a bit pricey at $35. Now, that price is jumping significantly with a new subscription model. The new ...

Marketers all know that marketing reports can be useful tools. However, the truth is that some marketing reports are far more adept at communicating their findings than others. It's not just about the ...