Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being ...

It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Before the dawn of digital, the share of voice—a measurement of ...

From participating in local events to partnering with other local, non-competitor businesses, these are some of the ways to increase brand awareness on a budget. Being active on social media can also ...