The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...
Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...
Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.
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Google willing to share digital ad data with publishers to address monopoly, executive testifies
Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...
The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.
In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...
Google is once again facing the possibility of a forced breakup as closely-watched hearings on how to tackle its monopoly ...
The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...
On Monday, the tech giant and the U.S. government face off in court over how to fix the company’s advertising technology ...
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