This handy video tutorial shows you how to use Golden Ratio to design a logo in Illustrator. If you can get past the odd robotic voice, this is a great guide to using the principles in practice.

What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the ...

The Golden Ratio is used when two quantities are divided so that their ratio is the same as their sum to the larger one. By Sidhharrth S Kumaar Art and design express emotions and purpose.

Apple's commitment to thoughtful design is legendary, and here's another example. The iCloud logo uses the golden ratio. In short, the golden ratio is an irrational mathematical constant that ...

golden rectangle using a square, and the process on the right is to draw a new logo based on the golden ratio using the circle that is the base of the Pepsi Cola logo.

Apple's logo artists have infused the iCloud logo with some mathematical elegance. In this case, the golden ratio or φ.

These celebrities are not victims of botched plastic surgeries. Rather, they have been disfigured by the golden ratio---the geometric sequence believed to hold the key to beauty in design, art ...