On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work.

(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...

Being funny without being offensive is of paramount importance. This is particularly true for women, as a robust literature ...

Recent academic research has focused on the use of novelty and shock in advertising executions. One manifestation of this approach in American television advertising is the use of aggressive humor; a ...

So many studies prove the health benefits of laughter. And so many humorous campaigns have shown the remarkable advertising success that can be achieved by sharing a smile or two. Yet healthcare ...

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance. In ...

Advertisers that primarily limited their messages to somber or patriotic themes immediately after the Sept. 11 terrorist attacks are having some fun again. Sight gags, word games and other clever ...

Certain health issues such as mental illness and sexually transmitted infections evoke feelings of shame, which typically causes withdrawal coping, making it challenging for campaign planners to ...

Paul Hornung. Whitey Ford. Tom Heinsohn. Sports fans of a certain vintage will recognize those names as stars of football, baseball and basketball, respectively, from the 1950s and 1960s. Their ...

It played like a well-rehearsed stand-up routine. “Let’s say you’re on the campaign trail …,” the audience member begins. “I have been, yeah, uh-huh” Elizabeth Warren nods, affecting exhaustion. The ...