Designed to help boost engagement around emerging creators, YouTube is rolling out its “Hype” feature in 39 countries across the globe, including the U.S., U.K., Japan, Korea, Indonesia and India.

YouTube’s “hype” feature is now live in 39 countries, including the US. Videos will now have a dedicated hype button that sits under the media player. Users can filter their Home feed with the new ...

YouTube has introduced a brand-new discovery feature called Hype in India, designed specifically to help small and mid-sized creators get noticed. After successful beta testing in Turkey, Taiwan, and ...