There are certain categories that are harder to get noticed unless you’re in the market for it. Cars, lawn mowers, and beds often fall into that category. That didn’t stop Swedish furniture giant IKEA ...

IKEA executives who couldn’t put together why an ad was sexist have apologized. The Sweden-based furniture company issued an apology over a commercial that aired in China showing a young woman being ...

There are three dreams that all humans–across all cultural, gender, geographic and languages–experience at least once in their lifetime. The first is the one where your teeth are falling out, which ...

People dreaming of falling through the air or flying in the sky are considered a common occurrence. But most of these dreams are not punctuated with a variety of floating beds or eloquently narrated ...

Ikea’s latest ad opens in somewhat unexceptional fashion — with a man sleeping on his couch. About midway through, another man tiptoes away from a sleeping baby and climbs into a loft bed in the next ...

Ikea's new German ad puts a twist on the traditional family tree. The campaign shows Ikea furniture between generations with the tagline "where family starts," according to AdWeek. The series of ...