ITV is following in the footsteps of Channel 4 by rolling its on-demand and web services into a single platform called ITV Hub. Coming to mobile, PC, and smart TV hardware, ITV Hub will include all of ...

Live streaming already accounts for 30 per cent of ITV’s traffic, a figure which will be reflected in the new campaign through a range of live, reactive, outdoor, digital approaches including ...

The company is targeting growth in users, engagement and digital revenue, but some analysts worry about the upfront investment and wonder if ITV "may be understating its potential cannibalization" of ...

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