The company is targeting growth in users, engagement and digital revenue, but some analysts worry about the upfront investment and wonder if ITV "may be understating its potential cannibalization" of ...
The U.K. broadcaster will launch ITVX in November as a free, advertising-funded streaming service to attract more overall viewers for its content. By Georg Szalai Global Business Editor U.K. TV giant ...
The company, led by CEO Carolyn McCall, will replace its ITV Hub in an attempt to attract more eyeballs. By Georg Szalai Global Business Editor U.K. TV giant ITV will launch its new free, ...
Live streaming already accounts for 30 per cent of ITV’s traffic, a figure which will be reflected in the new campaign through a range of live, reactive, outdoor, digital approaches including ...
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