ITV's Michael Grade has said that the government's review of TV product placement regulations will put UK broadcasters on a "level playing field" with global rivals. Back in September, the government ...

ITV has signed up to a new product placement code of conduct, which includes an on-screen symbol signalling to viewers that a brand is being plugged. In a bid to show that broadcasters are willing to ...

With animation by Blue Zoo, the ad is to run across the ITV, Channel 4 and BSkyB networks and forms part of a campaign highlighting the change in broadcasting rules. New rules stipulate that a product ...

B&Q has agreed a product placement deal with ITV which will see a new kitchen from the retailer installed on the set of daytime programme This Morning. The two-year partnership will also see the use ...